The Realist Idealist

The buying power of the casual consumer can be harnessed to impact the environmental actions of business. We can get companies to make choices that are sustainable and transformative. And we can do it with the carrot …not the stick.
Watch this video (highly recommend the longer version) to see exactly how it works.

CarrotMob is [...]

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Gas prices won’t be going down for a while. But at least we as consumers can ease the pain by voting with our consumer dollars, and patronizing oil companies that are devoting at least a small share of their revenue to sustainable practices.
HIP Investor has rigorously evaluated and rated the top ten oil companies (HIP [...]

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I’m a cyclist.
Stick with me here; this is relevant.
One of the things I’ve always loved about cycling is that if you care enough about the sport you can have access to the exact same equipment or tools that the best riders in the world use. That is to say, I can [...]

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“Small/Medium Enterprise?” Why bother delineating this different type of business when it comes to how business relates to the community or environment? “Corporate Social Responsibility” (CSR) is still taking form in societal consciousness for the most part. It is still not fully rooted in the minds of the general population. And then there [...]

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