The Realist Idealist

The buying power of the casual consumer can be harnessed to impact the environmental actions of business. We can get companies to make choices that are sustainable and transformative. And we can do it with the carrot …not the stick.
Watch this video (highly recommend the longer version) to see exactly how it works.

CarrotMob is [...]

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Yesterday, I got sent a press release about the Internet Archive, a San Francisco-based organization I’d never heard of dedicated to preserving a record of the Internet and to increasing access to the Internet. This week, the little known organization began offering free internet service to public housing projects at speeds far greater than [...]

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Sitting here in Red Rock coffee shop in downtown Mountain View, CA - the fabled home to tech giants like Google and innumerable startups - you can almost feel the innovation pulsing through your veins. It permeates the air. You suck it in with every breath.  Like politics in DC.
I’m in a chair [...]

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Mashups make great sense when it comes to getting things done. I mean, why build it when you can mash it? Nonprofits, however, have mostly been slow to jump in the mashable fun.
As a meeting I was at recently of foundations at the Aspen Institute suggested, the majority of nonprofs are still asking questions [...]

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My great friend Marissa and I were talking on Wednesday about how actually accomplishing many of the best things we want to see in the world will probably mean a lot of – for lack of a better term – “suckiness” and time to get there.
Earlier in the day I was at an event [...]

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I’m a cyclist.
Stick with me here; this is relevant.
One of the things I’ve always loved about cycling is that if you care enough about the sport you can have access to the exact same equipment or tools that the best riders in the world use. That is to say, I can [...]

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Same article on Huffington Post - jake brewer
Granted, the answer may very well be as two analysts recently told me: “Of course they would if the purchase means online properties and market share in profitable markets. And also, they’re Microsoft. So…yeah.”
But what if “yeah” was wrong? What if human energy, organizational memory, the brain power [...]

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Original post on HuffPo - jake brewer
“…Our organization offers innovative and competent services to empower communities and organizations aimed at stimulating collaborative initiatives; while simultaneously developing harmonious relations which leverage…”
I can’t finish.
Last week I got an email that used that line to describe a company’s socially responsible work. This email follows hundreds of others this [...]

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