The Realist Idealist

…what would it be? Are we hard liquor or something smoother? Billy Bob at the bar takin’ down a Coors Light or James Bond sipping a martini over a game of cards? More like gin and tonic or rum and coke? Fruity? Shaken? Umbrellas? Stirred? Olives?
Whether you are one to partake or not, this is [...]

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In early October YouTube announced the YouTube for Nonprofits Program and a special site for them that would allow them to have full branding of a page and free processing of donations for Google Checkout.
Since then, hundreds of nonprofits from the ONE Campaign to the Clinton Foundation to PlayPumps International have launched pages and raised [...]

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I spent all of yesterday afternoon at Google’s DC offices for a meeting of Leadership 18 - a coalition of the country’s largest and most well respected nonprofit organizations - at which we talked about large nonprofits use of new technology in their work (particularly Google’s technology). As the United Way was the [...]

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Making things (actually) happen on a campaign apparently involves going negative.
We all knew this was true going into this year, but I have to admit, I honestly bought into the idea that most people were happy that the democratic campaign thus far has been much more positive.
Unfortunately, last night’s results in Ohio, Texas, and Rhode [...]

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At the end of the day, fundraising is the engine that drives the nonprofit sector. In general, if you’re running any organization - for-profit or non - and you’re not thinking about money, you’re wrong. With the overwhelmingly vast majority of nonprofits, if you’re not thinking about fundraising, you’re wrong.

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Seems so simple.
There are myriad psychological and sociological studies that more or less prove that smiling greatly increases the amount of time that someone wants to spend with you (or your brand) as well as how attractive they think you are (or your brand is). If someone is spending more time with you, [...]

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