The buying power of the casual consumer can be harnessed to impact the environmental actions of business. We can get companies to make choices that are sustainable and transformative. And we can do it with the carrot …not the stick.
Watch this video (highly recommend the longer version) to see exactly how it works.
CarrotMob is proving it can be done
Tags: Community Organizing · Corporate Social Responsibility · Environmental Responsibility · Innovation · Silicon Valley · awareness raising
Jake Brewer is an entrepreneur, activist, and translator who works to connect ideas and strategies in business, politics, nonprofits,
and social media so that good intentions can more effectively and responsibly become reality.
2 responses so far ↓
1 Jake Brewer // May 31, 2008 at 5:48 pm
Also want to add a shout out to the lovely ladies at Yahoo for Good for supporting this initiative! It’s wonderful to see even meager corporate resources going to grassroots and as-yet-not-fully proven groups such as CarrotMob.
2 Amy // Jun 10, 2008 at 5:25 pm
If I comment on two of your posts in one day does that make me your new mom? Thanks for sharing, JB! Will definitely check out carrotmob.org.
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