The Realist Idealist

http://www.google.com/virgle/index.html

As we all know Earth has issues, and it’s time humanity got started on a Plan B. So in true realist-idealist fashion Virgin founder Richard Branson and Google co-founders Larry Page and Sergey Brin will be leading hundreds of users on one of the grandest adventures in human history: Project Virgle, the first permanent human colony on Mars starting in 2014.

“Virgle is the ultimate application of a principle we’ve always believed at Google: that you can do well by doing good,” said Google co-founder Larry Page, who plans to share leadership of the new Martian civilization with Branson and Google co-founder Sergey Brin.

“We feel that ensuring the survival of the human race by helping it colonize a new planet is both a moral good in and of itself and also the most likely method of ensuring the survival of our best – okay, fine, only — base of web search volume and advertising inventory,” Page added. “So, you know, it’s, like, win-win.”