Realist Idealist Labs

The buying power of the casual consumer can be harnessed to impact the environmental actions of business. We can get companies to make choices that are sustainable and transformative. And we can do it with the carrot …not the stick. Watch this video (highly recommend the longer version) to see exactly how it works. CarrotMob [...]

Gas prices won’t be going down for a while. But at least we as consumers can ease the pain by voting with our consumer dollars, and patronizing oil companies that are devoting at least a small share of their revenue to sustainable practices. HIP Investor has rigorously evaluated and rated the top ten oil companies [...]

In early October YouTube announced the YouTube for Nonprofits Program and a special site for them that would allow them to have full branding of a page and free processing of donations for Google Checkout. Since then, hundreds of nonprofits from the ONE Campaign to the Clinton Foundation to PlayPumps International have launched pages and [...]

I spent all of yesterday afternoon at Google’s DC offices for a meeting of Leadership 18 – a coalition of the country’s largest and most well respected nonprofit organizations – at which we talked about large nonprofits use of new technology in their work (particularly Google’s technology). As the United Way was the original convener [...]